Welcome to my Substack

From the pitch to the portfolio: how an elite athlete thinks about sport, money, and what comes next.

I’ve spent my entire adult life focused on one thing: performing at the highest level in football.

But behind the scenes… away from the pitch, the gloves, and the cameras… I’ve been building something else. Learning a different game. One that doesn’t have a final whistle.

Over the last few years, I’ve been investing in sports assets, media companies, and startups. Co-founding NXTPLAY. Looking at football clubs, racing teams, and the businesses being built around the sports industry. Thinking seriously about where value is being created, and where most people aren’t looking yet.

This Substack is where I share that side of things.

Not the highlights. Not the press conferences. The actual thinking.

How professional athletes think about money, ownership, and long-term positioning. What I see happening in the sports business right now that excites me, and what I think is overrated. Where I’m investing, what I’m learning, and what I got wrong.

Sport has always been about more than what happens on the field. The clubs, the media rights, the brands, the capital flows… it’s one of the most interesting industries in the world. I want to talk about it with the people who care about it as much as I do.

If that sounds like something you want to read, subscribe. And if you know someone who would find this interesting, send it to them.

We’re just getting started.

— Thibaut

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